DIT: IX
Digital transformation of Cartology’s $500m+ retail media business
Client
Industry
Role
Project type
Design Intoto
Retail merchandise, QSR
Principal consultant
CVP definition / SaaS
Platform strategy
CVP design
UX/UI design
2025
Deep-dive avail.
001
Context
For the last 5 years, Design Intoto (DIT) has expanded beyond marketing design and animation and has been scaling up a capability of developing bespoke tech solutions (widgets) for some of their biggest clients.
DIT's leadership started to recognise how much reusable IP they had been accumulating and they started to explore the idea of combining existing (and future) code into a white-labelled platform.
002
Challenges
(Limited scalability)
Bespoke service model generated valuable reusable IP that wasn't being commercialised or scaled.
(Blocked by compliance)
Enterprise-scale work getting blocked by clients' in-house IT risk and compliance teams.
(In-house capability gap)
Internal capability gaps limited DIT's ability to develop a unified CVP, strategic roadmap and platform UX.
003
Opportunity
(Define a clear and executable CVP)
With limited in-house product experience, DIT needed a strategic design partner to guide their pivot. The opportunity was to define a clear CVP, guide a new product strategy and design a tangible platform vision that could be showcased to stakeholders and existing clients to secure buy-in for future development.
004
Outcomes
(New CVP, vision and platform UX)
Created a prototype to serve as a visual guide for product development. This included a scalable UX architecture that unified all of DIT's IP into a single, cohesive platform.
(New design function)
The platform overview provided a shared story that helped elevate client discussions, building the confidence and credibility for DIT to be seen as a strategic partner who understands enterprise needs and requirements.
005
Deliverables
1 Existing IP audit and mapping
2 Strategic alignment between leadership
3 Existing UX audit and draft UX architecture
4 Market analysis and competitor segmentation
5 CVP exploration and selection
6 Existing UX audit and draft UX architecture
7 Prototype snapshot for enterprise demos
8 Platform Overview and Document Repository
Deep dive available.
Project overviews are intended to provide a snapshot of the work. Deep dives covering process, trade-offs and decision-making are available but require a bit more discretion. If you’re interested in seeing more, let’s set up a call and go explore the detail.
HMW work together?
0499 384 622
design@paulhajj.com