Selected work

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About me

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Paul Hajj. Principal product designer. Full-stack. Sydney-based.

11+ years shaping product direction and execution across enterprise, government and ventures.

Part design leader, part individual contributor. From inception to impact.

CV

LinkedIn

HMW work together?

0499 384 622

design@paulhajj.com

Contraception decision support tool

Building a new national digital health tool to help Australians make science-backed and safe contraception decisions.

Client

Industry

Role

Project type

Healthdirect / Dept. of Health

Digital Health, Govt.

End-to-end research and design

UX Lead

Design research

UX/UI Designe

Fed. Government

2026

Deep-dive coming soon

An illustrative sketch of a flower
An illustrative sketch of a flower

001

Context

Healthdirect Australia, in partnership with the Department of Health, Disability and Ageing, set out to build a single, impartial digital tool to battle growing misinformation, particularly online, and help Australians make science-backed contraception decisions.

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Context

(Fragmented information landscape)

Australians seeking contraception information navigate a disjointed mix of clinical resources and advocacy sites, none designed to guide a personal decision.

(Growing online misinformation)

Rising mis- and disinformation online, particularly among young people, with no single trusted source to counter it.

(Limited access for at-risk communities)

The tool needed to work for people with very different needs, backgrounds, and health literacy levels, including First Nations, LGBTIQ+ and CALD communities.

003

Opportunity

(Evidence led product design)

Build a research-driven UX strategy from scratch, running multi-audience sessions with consumers, GPs, and peak bodies to ground design in real-world needs.

(Safe, science backed source of truth)

A single, trusted resource designed with input from First Nations, LGBTIQ+ and CALD communities.

004

Outcomes

(Ethnographic engagement at scale)

Research program across consumers, GPs, peak bodies, and culturally diverse communities

(Production ready prototype)

Production-ready interactive prototype incl. full decision-support flow, method content, and comparison feature

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Deliverables

1 National research design and facilitation

2 Systems mapping

3 Proposed UX architecture

4 POC and production ready prototype

5 Insights playback and comms artefacts

6 Defined content strategy

7 Product and tech collab. + hand-off

Deep dive available.

Project overviews are intended to provide a snapshot of the work. Deep dives covering process, trade-offs and decision-making are available but require a bit more discretion. If you’re interested in seeing more, let’s set up a call and go explore the detail.

HMW work together?

0499 384 622

design@paulhajj.com