@paulhajj

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Paul Hajj

Principal product designer.Full-stack.AI-fluentSydney-based.

12+ years of creating value for ventures, governments, and corporations.Part design leader, part individual contributor, taking initiatives from inception to impact.

Recent engagements

Blueprinting the end-to-end service for a complex multi-supplier school payment product for

Flexischools

.

Leading research and design for a national federal digital health tool with

Healthdirect

and

Dept. of Health

.

Creating design foundations and getting MVP features live for an enterprise retail media platform at

Cartology

.

Helping SMEs like

PaidRight

and

Design Intoto

explore and validate new value propositions and strategic direction.

Impact in numbers

AdsManager @ Cartology

Implemented a design strategy and framework to support a new SaaS platform set to manage

$500m

in annual revenue.

Social Boost @ Domain

Product complete redesign that tripled FY23 projections and generated

$7m

in new revenue.

UpKeep+ @ IAG

Led a DVF squad and secured an initial

$750k

(of a

$7.2m

funding envelope) to incubate and launch an MVP.

Carbar @ IAG

Desirability Lead on a cross-functional team that resulted in IAG acquiring a majority share in Carbar for

$17.1m

.

Brands I’ve worked with

Enterprise

CBA

Domain

Yum! (KFC)

IAG

NRMA

Cartology

Government

Healthdirect

Dept. of Health, Disability and Ageing

Service NSW

NSW Electoral Commission

TAFE NSW

Dept. of Human Services

Ventures

Flexischools

PaidRight

Design Intoto

V2.ai

Carbar

RealBase

Work history

Product design and strategy

Independent consulting

Contract / Fractional

2025 - present

UX Lead

Healthdirect Australia

Contract

2025 - 2026

Principal consultant, design

V2.ai

Contract

2025 - 2026

Principal product designer

Domain

Full-time

2023 - 2024

Senior service designer

Domain

Contract

2021 - 2022

Lead designer, innovation

IAG

Full-time

2020 - 2021

Senior experience designer

IAG

Full-time

2018 - 2019

Experience designer

Folk

Full-time

2016 - 2018